What Would the Customer Do?

We remind ourselves every day that the perspectives that matter most come from our shoppers. Customer loyalty is key to our success, so we endlessly work to provide the best customer experience. Our CX team is the advocate for our customer’s point of view throughout every phase of the experience, from the product to our omnichannel to production.


Customer Experience Teams

Product Management

If you think digital technology means business, you’ll fit right in here. Our product management team defines and drives new features and functionality for our website, mobile, in-store digital and internal business tools (such as gift registry, social shopping, content management and checkout).

UX/User Experience

Do you find it easy to put yourself in customers’ shoes and identify improvements they’ll appreciate? Our user experience team conducts user research, conceptual design, usability testing and detailed interaction design for omnichannel customer experiences.


Love to make ideas come to life in the customer’s hands? Our production team continuously inspects, improves and leads the end-to-end process for Macy’s omnichannel experiences. This group builds partnerships across the Macy’s enterprise to create and refine predictable, repeatable activities that support the brand and ensure a flawless customer experience, no matter what device our customer is shopping on.