Marketing Coordinator, SEM

San Francisco - California

Date Posted: Feb. 12, 2019

Requisition ID: MAR02558


Job Overview:


The Marketing Coordinator, SEM will assist with setup, research, development, management and reporting of multiple paid search campaigns. Perform other duties as assigned.


Essential Functions:


Perform reporting and analysis for weekly and monthly reports.

Assist with keyword research and generation.

Assist writing, reviewing, and optimizing PPC ad copy.

Assist with generating Co-op proposals and reporting.

Edit, test and optimize landing pages.

Assist with executing health checks for the campaigns.

Consistently demonstrates regular, dependable attendance & punctuality


Decision Making:

Ability to prioritize tasks and communicate the decisions up the management chain






• College degree required or equivalent work experience

• 1+ years of experience in search engine marketing campaigns on Google AdWords, Bing AdCenter and Yahoo Gemini

• Experience with product listing ads like google shopping and Bing product listing ads.

• Familiar with third-party bid-management software and trafficking processes; direct experience with Kenshoo Software a plus.

• Understands online media industry-standard analytics. Experience with Core Metrics is a plus.


Communication Skills:


• Excellent written and verbal communication skills.


Mathematical Skills:


• Strong quantitative skills


Reasoning Ability:


Ability to think creatively, analyze data and identify and resolve problems


Physical Demands:


• This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.

• May occasionally involve stooping, kneeling, or crouching.

• May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. 

• Involves manual dexterity for using keyboard, mouse, and other office equipment.

• May involve moving or lifting items under 10 pounds.


Other Skills:


Proficient in MS Excel (strong skills required), MS Word, MS PowerPoint and MS Outlook.

• Self-motivated with the ability to multi-task many projects simultaneously and work effectively within a fast-paced environment.


Work Hours:


• Ability to work a flexible schedule based on department and company needs.


Company Profile:


As the fastest growing part of Macy's Inc. business, is achieving record sales and broadening our workforce. offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you're interested in being a part of that growth and want to know what it's really like to work at, get an inside look at


Our employees have long-term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omnichannel integration with the best in retailing, is reaching new heights.



This job overview is not all inclusive.  In addition, Macy’s, Inc. reserves the right to amend this job overview at any time.  Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.  Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9.