Marketing Coordinator, Communications Strategy & Planning

San Francisco - California

Date Posted: Jan. 08, 2019

Requisition ID: MAR02529


Job Overview:


The Retention Marketing Team is responsible for driving global online sales via the owned digital marketing channels such as email, site, mobile (sms/push) by planning communications cadence, determining and optimizing targeting, segmentation, and execution of marketing communication and offers to consumers. The successful candidate will assist in developing strategies to foster, increase and maintain customer engagement with Macy’s across digital retention channels and help in optimizing business processes to maximize efficiencies. The candidate will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with cross-functional teams and management. Perform other duties as assigned.


Essential Functions:


Assist in compiling, organizing and assessing campaign performance data for owned digital channels such as email, website, mobile, etc.

Work closely with cross-functional team members to help manage and optimize planning process and milestones.

Assist in developing a standardized request process and dashboard for digital retention tactics.

Assist in management of digital retention tactic calendar through creation and updates.

Partner with CRM team members to optimize campaign execution process.

Attend meetings with cross-functional teams and provide detailed recaps. 

Assist in providing campaign response metrics, post-performance insights, and event KPIs.

Communicate with internal teams to manage status on daily campaign operations.

Additional responsibilities and projects as assigned.

Regular, dependable attendance & punctuality.


Decision Making:

Within this position the individual will participate in the decision-making process.






BA/BS college degree is required; concentration in Marketing a plus.

Minimum of 1 year experience in digital and/or omnichannel marketing.


Communication Skills:


Excellent written and verbal communication skills.

Ability to read, write, and interpret business and technical documents.


Mathematical Skills:


• Basic math functions such as addition, subtraction, multiplication, and division.


Reasoning Ability:


High attention to detail, ensuring high quality campaign execution assurance.

Ability to manage multiple projects with various deadlines simultaneously.

Must be able to work independently with minimal supervision.


Physical Demands:


This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.

May occasionally involve stooping, kneeling, or crouching.

May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. 

Involves manual dexterity for using keyboard, mouse, and other office equipment.

May involve moving or lifting items under 10 pounds.


Other Skills:


Understanding of email, Internet, mobile, and direct marketing methods.

Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.

Proven analytical abilities are a must.

Quick at learning new software tools.

Familiarity with data types and metadata.

Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software

Self-starter with strong organization and prioritization skills. 


Work Hours:


This position is a standard full-time role and during select times individual will be asked to work a flexible schedule based on department and company needs.


This job overview is not all inclusive.  In addition, Macy’s, Inc. reserves the right to amend this job overview at any time.  Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.  Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9.